Vinland, you may know it as Newfoundland, was the site of the first Canadian landing of the Norse people. It was 1,000 years ago that Leif Erikson and his Viking crew stepped foot on the shores of Canada bringing with them Norse mythology. Their culture has remained through the valknut symbol – a symbol for their Viking God Odin and the kingdom of Valhalla where he ruled.
Our logo is inspired by this ancient Norse symbol. The three interlocking triangles hold a great amount of meaning and have often been linked to different trinities. For us, it connects the three most vital parts of our whisky: the grains, the water and the barrels. Signal Hill lies at the heart of our trinity, which will forever stand as a symbol of the human spirit’s desire for connection.